Through our retail brands – PEPCO, Poundland and Dealz – Pepco Group is proud to trade from over 2,800 stores in 14 territories across Europe, serving 49 million shoppers each month.
And our reach stretches beyond Europe. PGS, our vertically integrated sourcing operation, has offices strategically located across South and East Asia.
OUR BUSINESS MODEL
Pepco Group is committed to offering our shoppers – and especially families on a budget – everything they need to replenish and enhance their home across key general merchandise, apparel and FMCG categories.
And because we offer market-leading prices, we help lower the cost of living for families across Europe.
We’re also close to home. Whether a PEPCO, Poundland or Dealz, our small to medium sized neighbourhood stores are conveniently located in over 2,800 local shopping centres, high streets and retail parks in 14 European territories.
And while that scale helps deliver the value our customers demand, it’s only half the story – to sell for less, we operate for less.
Our market-leading position on price is supported by a relentless focus on costs, underpinned by the buying advantage delivered by our vertically integrated sourcing operation, PGS.
To get to know the brands that make up the Pepco Group family, please click here.
OUR VISION & STRATEGY
Pepco Group is building Europe’s pre-eminent discount variety retail business, targeting major European territories.
Our robust and differentiated operating model, which is powering our rapid expansion, is based on five key principles:
We aim to offer the lowest prices in-market to deliver amazing value every day to our customers.
A FULL SUITE PRODUCT OFFER
Our expertise in general merchandise, apparel and FMCG means we can bring a unique store offer to each market where we operate.
We leverage the advantage that PGS gives us for pan-European clothing and general merchandise ranges.
We drive operating cost efficiencies through shared regional infrastructure and services across Pepco Group.
We use a “mix and match” approach to neighbourhood formats, optimising our offer where we trade.
How we operate is as important to us as what we do.
Our Pepco Group values – Simplicity, Integrity, Teamwork and Entrepreneurship – are at the core of our approach, and form the foundation of how each operating company applies its own values.
Keeping things simple is key to operating efficiently, with low costs and low, simple price points.
We put honesty, transparency and respect at the centre of how we work. That means building businesses that listen to their own people and wider stakeholders, encouraging challenge and keeping our promises.
We know our businesses are based around our people, and that when we work together, we can achieve more than we can alone.
Our group is led by talented entrepreneurs who’ve built and led retail businesses from the ground up. We encourage the leaders in our operating companies to act as if they owned their businesses; to lead innovation and change at pace; and to treat every Euro, Zloty or Pound as if it were their own.
Our leadership team is world-class, with over 80 years' combined experience in discount grocery, general merchandise and apparel.
CHIEF EXECUTIVE OFFICER
Andy is a retail entrepreneur and the CEO of Pepco Group which trades under the PEPCO, Dealz and Poundland banners.
With almost 25 years in retail, Andy forged his career during 16 years at Asda and Walmart, including six years as Asda CEO and an additional year as executive chairman.
During his time at Asda, Andy was also Managing Director of George, Asda’s pioneering private label fashion brand and managed Walmart’s entry into South Africa through the acquisition of Massmart.
On leaving Asda, Andy has been involved in a number of entrepreneurial ventures, including setting up of PEP&CO, a discount fashion brand which now trades as a Poundland private label.
From 2010 to 2015, Andy was Chairman of the online sporting goods retailer, Wiggle.
CHIEF OPERATING OFFICER
Sean is chief operating officer of Pepco Group and responsible for Group sourcing through PGS. Sean has 17 years of experience in retail with ten years in apparel manufacturing. He was appointed COO in January 2017.
After roles in textiles and garment manufacturing, Sean has had a 14-year career with Pepkor South Africa – first as general manager for Pep Manufacturing and then as buying director for Pep Stores in South Africa.
From 2011 he was managing director of Pepkor’s 580 Ackermans stores in South Africa, and a member of Pepkor’s main board.
CHIEF FINANCIAL OFFICER
Nick Wharton became the chief financial officer of Pepco Group in 2018.
Nick has extensive experience of a wider range of general merchandise, apparel and FMCG retailers. More recently he was CEO at Dunelm and CFO at Superdry. He has also had senior roles at Halfords, Boots and Cadbury Schweppes.
He is currently an independent non-executive at drink manufacturer AG Barr.
Nick trained as an accountant, practising with Robson Rhodes and Touche Ross, one of the predecessors of Deloitte.
Note: Steinhoff acquired Pepkor South Africa, including Pepkor Europe in 2015. While Pepco Group is a Steinhoff S.A. Holdings company, it is separately managed through its devolved leadership team.