About us

Welcome to Pepco Group – the fast-growing, multi-format, pan-European discount variety retailer

Who we are

We are committed to offering our shoppers – and especially families on a budget – everything they need to replenish and enhance their home across key apparel, general merchandise and FMCG categories.

Where we came from

The company was established in July 2014 as a subsidiary of Pepkor SA, a South African retail conglomerate. The Group now operates through two segments: a multi-price segment through PEPCO, founded in Poland in 1999 (STET) and a price-anchored segment through Poundland, founded in the UK in 1990, and Dealz, which was introduced in 2011 as part of Poundland’s international expansion.


Our history

Where we operate

Pepco Group is proud to trade from over 4000 stores in 19 territories across Europe, serving 50 million shoppers each month in attractive discount markets including CEE, the UK, the Republic of Ireland and Spain. And our reach stretches beyond Europe. Our vertically integrated sourcing operation, PGS, has offices strategically located across South and East Asia.


Where we operate

What we operate

Our three retail brands, PEPCO, Poundland and Dealz, alongside our sourcing operation, PGS, form our platform for ambitious growth across Europe.

Our brands

How we operate

Our business model is based upon a buy for less, operate for less, sell for less approach. Our market-leading position on price is supported by a relentless focus on costs, underpinned by the buying advantage delivered by our vertically integrated sourcing operation, PGS.


Our business model

Where we are going

Our vision is to become Europe’s largest discount variety retailer, providing mums on a budget with their regular shopping needs at the lowest price within apparel, homewares-led general merchandise and FMCG.

We have a defendable and sustainable operating model and a strategy built on five core principles.


Our vision, mission, ambition and strategy

Who will take us there

Our leadership team is world class with over 80 years’ combined experience in apparel, general merchandise and discount grocery.


Our team

The way we will get there

We are at the forefront of lowering the cost of living across the markets we serve, providing items people buy week in, week out for their homes and families. But while that is our core responsibility, we are proud that our operating companies, in many other ways, make a real difference to the customers they serve and the communities in which they trade.


Our responsibility