Business model

Defendable and sustainable

Buy for less, operate for less, sell for less

Group 2 Standardised store model Sourcing advantage Differentiated offer Mum on a budget Loyal customer base Category expertise leveraged around the Group Trend-led apparel and homewares limit markdowns

Differentiated offer

Loyal customer base
Category expertise leveraged around the Group
Trend-led apparel and homewares limit markdowns
  • Lowest price
  • Market-leading childrenswear and homewares ranges
  • Convenient locations, high quality store environment

Sourcing advantage

Loyal customer base
Category expertise leveraged around the Group
Trend-led apparel and homewares limit markdowns
  • Winning products shared across retail brands
  • Global, direct sourcing capability minimises product cost
  • Shared suppliers, consolidated volumes

Standardised store model

Loyal customer base
Category expertise leveraged around the Group
Trend-led apparel and homewares limit markdowns
  • Small store format allows entry to local catchments
  • Flexible “mix and match” format model
  • Minimise operating cost