Our values

We are proud to make a difference to the customers we serve and the communities in which we trade

Our approach


Pepco Group’s central mission is to offer value to families on a budget.

That means we are at the forefront of lowering the cost of living across the markets we serve, providing customers with what they need for their homes and families each week.

We are proud that our operating companies make a real difference to the customers they serve and the communities in which they trade, including additional local support for those most in need.



How we operate is as important to us as what we do.
Our Pepco Group values – Simplicity, Integrity, Teamwork and Entrepreneurship – are at the core of our approach and form the foundation of how each operating company applies its own values.


Keeping things simple is key to operating efficiently with low costs and low, simple price points.


We put honesty, transparency and respect at the centre of how we work. That means building businesses that listen to their own people and wider stakeholders, encouraging challenge and keeping our promises.


We know our businesses are based around our people and that when we work together, we can achieve more than we can alone.


Our Group is led by talented entrepreneurs who have built and led retail businesses from the ground up. We encourage the leaders in our operating companies to act as if they owned their businesses; to lead innovation and change at pace; and to treat every Euro, Zloty or Pound as if it were their own.



Pepco Group’s own vertically integrated sourcing arm, PGS, which is responsible for over 75% of the apparel and over 60% of imported goods overall operates a Code of Conduct for its supply chain and factories. It is aligned with the ETI Base Code, an internationally recognised set of labour standards based on International Labour Organization conventions.
This Code of Conduct ensures employees in factories are treated fairly and lays out our position on bribery, transparency and unauthorised subcontracting.

The ETI Base Code


  1. Employment is freely chosen
  2. Freedom of association and the right to collective bargaining are respected
  3. Working conditions are safe and hygienic
  4. Child labour shall not be used
  5. Living wages are paid
  6. Working hours are not excessive
  7. No discrimination is practiced
  8. Regular employment is provided
  9. No harsh or inhumane treatment is allowed

Anti-Bribery Policy: Robust anti-bribery and corruption policy along with a supplier Code of Conduct modelled on ETI Code.

Right to Work Policy: Robust recruitment policy including conducting eligibility checks for all new colleagues to safeguard against human trafficking or individuals being forced to work against their will.

Whistleblowing Policy: Robust whistleblowing policy so that colleagues know that they can raise concerns about how they or other colleagues are being treated, or practices within our business or supply chain, without fear of reprisals.

PGS works hand in hand with key suppliers and develops them as trusted and long-term partners. PGS also uses regular audits to drive improvements in factories.

Our Poundland brand is also a member of Sedex, the world’s largest collaborative platform for sharing responsible sourcing data on supply chains across its members. This enables us to make the right supplier choices and facilitates transparency among our retail peers.

Outside of apparel and general merchandise, the overwhelming majority of FMCG products on sale in Poundland and Dealz are sourced from leading global suppliers such as Nestlé, Unilever and Proctor & Gamble.

These companies have established robust and audited sourcing policies that allow customers to buy their brands with confidence.

We pride ourselves on being a meritocracy, where people are rewarded for the positive impact they make.

As you would expect from a business that trades in 16 countries with a diverse workforce, we do not tolerate any discrimination based on ethnicity, religion, gender or sexual orientation.

We are committed to training and retaining our people through learning and development programmes, the right remuneration and open and honest feedback.

But more than anything, we work hard and aspire for each operating company to be a great place to work, to grow a career and to work alongside supportive colleagues.

We are proud of the prices in our stores because all of our people are united by a central mission to reduce the cost of living for the families who shop with us.
And while that is powered by our buying scale, behind the scenes we also have a relentless focus on our costs.

Cutting back on waste is therefore central to the way we operate, as well as being the right thing for the world we live in. The group segments the activities it undertakes through the lens of the value chain, which is Plan & Make, Move & Sell.

We are members of the communities we serve and are committed to being good citizens. Our support for communities goes beyond providing employment.
For example, in Spain, our Dealz business works to help the unemployed return to the workplace. In the UK, the manager of Poundland’s largest store in Birmingham built his career after joining the business on a work placement programme.
We are also deeply committed to a number of causes that are close to our customers’ hearts – through giving, volunteering and trading.
To give just three examples of charities and organisations we support across the Group:

  • Where we source goods: in Bangladesh, we support a School of Hope which changes lives by harnessing the passion and commitment of staff and volunteers to deliver a high-impact, community-based service to those in need.
  • In CEE, we support a wide range of organisations in Poland and other markets with a focus on children, including the Children’s Friend Association, Happy Kids and SOS Children’s Villages.
  • In the UK, we have a unique, three-year partnership with three children’s charities – Whizz-Kids, Tommy’s and Make-A-Wish – which has already raised over £1m in its first year. Thanks to Poundland’s and Dealz’s support:
    • Make-A-Wish has granted life-changing wishes to 250+ children with critical illnesses;
    • Whizz-Kidz has provided 290 young people with the mobility equipment they need; and
    • Tommy's has provided access to expert care and support for over 3,000 women at high risk of miscarriage, premature and stillbirth.