10 September 2021
Pepco Group, the fast-growing pan-European variety discount retailer and owner of the PEPCO and Dealz brands in Europe and Poundland in the UK, has today announced the opening of its 100th Dealz store in Poland and 150th store for the brand in mainland Europe.
The 100th Dealz store in Poland’s Olsztyn after just over three and a half years of operating in the country represents another major milestone for Pepco Group, which successfully listed on the Warsaw Stock Exchange in May 2021.
Dealz has delivered this store growth in mainland Europe against the recent backdrop of both Brexit disruption and the Covid pandemic, and plans to further accelerate its rollout are well underway.
The success of Dealz in both Poland and Spain, the latter now operating over 50 stores, demonstrates the strength of the proposition as well as the opportunity to expand into other territories, with adjacent markets to Poland presenting a clear and near-term opportunity.
The Dealz customer proposition is built around unique, high-quality brands at low prices across core categories in FMCG and general merchandise, including toys and gardening and DIY equipment. Dealz continues to benefit from enhanced synergies with the Poundland business, such as shared buying and operational best-practice, while achieving operating efficiency benefits from its increased scale.
Sean Cardinaal, Divisional Managing Director of Poundland, Dealz and PGS, said: “Following the continued success of the Dealz format in Poland, we have continued to open stores rapidly and will further accelerate openings over the coming year. The opening of our 100th store in Poland after only three and a half years is a further statement to our confidence in the compelling proposition that Dealz brings to customers and its potential to expand into additional markets, as well as a testament to the talent and resilience of the brand’s management team.”
Pepco Group currently operates about 3,400 stores for PEPCO, Dealz and Poundland, which also trades as Dealz in the Republic of Ireland, in 16 countries.