28 September 2021
Pepco Group, the fast-growing pan-European variety discount retailer and owner of the PEPCO and Dealz brands in Europe and Poundland in the UK, today announces the opening of its first two stores in Austria, its 3rd Western European territory in the past 12 months.
The first two stores in Center 21 in Wien and in Cine Nova in Wiener Neustadt will be followed by further openings over the coming months. Austria represents the 17th territory for the Group and the 15th for the PEPCO brand. Austria is the 3rd Western European territory following the successful recent openings and customer reception of PEPCO in both Italy and Spain. The entry into Austria is a further indication of the Group’s pan-European ambitions and follows substantial customer and market research which provided confidence on the success of the proposition beyond its core markets of Central and Eastern Europe where PEPCO has over 2,300 stores.
The overall Group, including the Poundland and Dealz brands, now trades in 17 countries across Europe operating over 3,400 stores in total.
Andy Bond, Pepco Group CEO, said: “Our launch in Austria is another important step in Pepco Group’s journey to become the pre-eminent discount variety retailer in Europe. We know from our extensive research there is a gap in the Austrian market for PEPCO’s winning combination of sector-leading low prices and high-quality products for the whole family in a modern store environment ‒ and we can’t wait to start serving customers.”
The Group will announce its trading update for the fourth quarter and full year on 14th October.