Management

Leadership Team

Viola Schimansky

Chief Human Resources Officer

Mark Elliott

Group Chief Strategy & Transformation Officer

Marcin Langowski

Managing Director – Dealz CEE

Austin Cooke

Managing Director – Poundland

Barry Williams

Managing Director – Pepco

Pablo de Ayala

Group Chief Information Officer

Ned Staple

Group General Counsel & Company Secretary

Viola Schimansky

Chief Human Resources Officer

Viola joins us from Aldi Nord in Germany, which she joined in 2019. Her most recent role was as Managing Director – People & Culture International, where she successfully built up a new HR organisation. Viola has a successful track record and over two decades of senior HR experience. In her previous roles, she was Head of HR with Veolia in Germany for over six years and then spent more than eight years as CHRO with Aon.

Mark Elliott

Group Chief Strategy & Transformation Officer

Marcin Langowski

Managing Director – Dealz CEE

Marcin joined the Group in 2007 as Pepco Buying Director before becoming Managing Director of Dealz CEE in 2017. Marcin is responsible for launching and expanding Dealz in CEE. He has over 23 years’ experience in various retail functions, including store operations and buying and merchandising, having held the positions of Buying Director at Auchan and Store Director at Dixons prior to joining the Group.

Austin Cooke

Managing Director – Poundland

Austin Cooke joined Pepco Group as Managing Director for Western Europe in July 2017, leading our Dealz brand in France and Spain. In Early 2018 he was appointed to the role of Retail Director for Poundland UK and Dealz Ireland, and then progressed to Retail and Transformation Director, and then Chief Operating Officer. In 2023 he was appointed as Managing Director of Poundland. Austin has a track record in retail and hospitality, working internationally across Operations, Supply Chain, Marketing, Business Development, and M&A for Phones 4u, Yum Brands Inc (KFC), and Dixons Group.

Barry Williams

Managing Director – Pepco

Barry joined Poundland in 2016 as Trading Director and was promoted to Managing Director of Poundland in 2017. He has over 30 years’ experience within the retail sector, 20 of which were in the discount sector, having spent his early career at Kwik Save and having served most recently as Trading Director and then Marketing Director at Asda. Between these periods, he gained experience in partnership models with the Co-Operative Movement and in wholesale with Musgrave Retail Partners.

Pablo de Ayala

Group Chief Information Officer

Pablo joins us from Avolta, the Swiss-based global travel retailer, with 5,500 outlets in over 75 countries, employing 36,000 people.  During his 13 years with Avolta, Pablo held senior leadership positions in Supply Chain, Retail Operations, Strategy and Business Development. For the past six years, Pablo was Global CIO, responsible for defining and executing Avolta’s IT strategy to drive digital and technological transformation.

Ned Staple

Group General Counsel & Company Secretary

Ned Staple joined Pepco as Group General Counsel & Company Secretary in September 2023. He worked previously at NYSE listed online car retailer Cazoo and LSE listed property portal and data business ZPG Plc (formerly Zoopla). He led the legal and compliance functions of both businesses through their IPOs. He started his career in private practice in the corporate team of Freshfields Bruckhaus Deringer, working on securities transactions, joint ventures and M&A across multiple sectors.