The new store, which opens today in the Madrid Sur Shopping Centre with a total area of 507m², symbolizes the 4,000th opening in Europe
The company expects to close 2026 with more than 275 stores in Spain
Madrid, 30 September 2025 – Pepco Group N.V, (“Pepco”, and together with the rest of its subsidiaries “Pepco Group” or the “Group”), a leading pan-European variety discount retailer, today celebrates a historic milestone with the opening of its 4,000th store on the continent, located in Madrid. This opening reinforces the company’s commitment to both the Spanish market and the capital, where it already has 237 stores, and continues with its ambitious expansion plan.
The new store, Pepco’s 36th in the Community of Madrid, opened today in the Madrid Sur Shopping Centre in Vallecas covering 507m². The inauguration was attended by regional and local authorities, including Marta Nieto Novo, Director General of Trade, Consumer Affairs and Services for the Community of Madrid; Óscar Romera Jiménez, General Coordinator of Economy, Trade and Consumer Affairs for Madrid City Council; and Elisa Vigil Gonzalez, Deputy Spokesperson for the Popular Party Parliamentary Group in the Madrid Assembly.
A consolidated model in Spain
In just four years in Spain, Pepco has successfully consolidated its business model: a retail concept offering quality fashion and home décor at competitive prices, designed to make the shopping experience accessible to everyone.
- 2,300+ fashion items for the whole family
- 2,700+ home, toy, pet and stationery products
Pepco provides families with everything they need in one convenient and affordable space.
“The opening of our 4,000th store is not only a cause for celebration, but also confirms the business model we will continue to develop in Spain. Spain is a key market for Pepco and we will keep investing here, offering families the fashion and home products they need at excellent value for money,” explains Jorge Barrie, Country Manager of Pepco Spain, Portugal and Germany.
Strategic growth in Europe
This milestone marks a significant moment for Pepco Group, a leader in the European discount variety retail sector. The company’s presence in 18 countries enables it to leverage economies of scale, providing products with highly competitive prices.
The 4,000th store highlights Pepco’s expansion strategy and flexibility, with a model adaptable to:
- Retail parks
- Shopping centers
- High-street locations
Pepco plans to open 37 new stores in Spain by the end of 2026, consolidating its presence and reaffirming its commitment to the domestic market.
“This opening in Madrid marks a turning point. Not only are we celebrating a milestone, but we are also looking forward with ambition. Spain is key to our growth strategy and the potential we see in Western Europe drives us to keep innovating and expanding,” explains Jorge Gervasi, Chief Operating Officer of Pepco Western Europe.
Corporate Social Responsibility
Coinciding with this milestone, Pepco has distributed 4,000 school supply packs in the 18 countries where it operates. In Spain, this initiative was carried out in collaboration with SOS Children’s Villages, reinforcing the company’s commitment to supporting children at greater risk of exclusion.
About Pepco
Pepco, a leading pan-European discount variety retailer, offers clothing for the whole family and home products at very attractive prices. After nearly 21 years of continuous growth, Pepco stores are now visited by customers making over 35 million transactions each month. The company, part of Pepco Group, currently employs over 30,000 people in 18 countries across Europe with a network of more than 4,000 stores.
Pepco Group trades on the Warsaw Stock Exchange market WSE: PCO. www.pepcogroup.com
Media contacts:
Grayling Spain
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