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Pepco Group appoints Trevor Masters as Chief Operating Officer

Pepco Group, the fast-growing pan-European variety discount retailer and owner of the PEPCO and Dealz brands in Europe and Poundland in the UK, today announces the appointment of Trevor Masters as the Group’s Chief Operating Officer (COO), to help further accelerate its growth plans.

Since Trevor joined as Managing Director (MD) of PEPCO in November 2019, he has spearheaded the strong expansion of the brand from about 1,800 stores in 11 countries to more than 2,300 in 15 now, following it entering Italy, Serbia, Spain and, most recently, Austria.

Trevor’s appointment will be effective from 1 January 2022 and he will provide strategic direction and oversight to the Group’s Poundland and Dealz brands, and its vertically integrated sourcing operation, PGS. He will continue to be based in Poland and retain his current leadership responsibilities as PEPCO MD.

The organisational change and simpler operating model will enable the Group to accelerate its growth plans and facilitate greater efficiencies across PEPCO, Poundland, Dealz and PGS.

Before joining Pepco Group, Trevor spent more than 30 years at Tesco. This included him being CEO of Tesco International, where he was accountable for all its overseas operations (10 countries at that time). He was also Tesco’s CEO of Central Europe and Turkey.

Today, we are also announcing that Sean Cardinaal, Divisional Managing Director of Poundland, Dealz and PGS, has decided to step down from the business.

Andy Bond, CEO of Pepco Group, said: “As we look to the many strategic opportunities ahead, I am confident the organisational changes we have announced today will provide a strong leadership platform for the next chapter in our growth story.

“Trevor has done a fantastic job since he joined. He has not only overseen PEPCO’s continued expansion, including into new markets in western Europe, but he has also helped to ensure the brand emerged stronger from the pandemic.”

“On behalf of everyone at Pepco Group, I would like to thank Sean for his huge contribution to Pepco Group. We wish him the very best for the future.”

Trevor Masters said: ‘With a broader role, I look forward to working with the teams on growing our businesses, as part of our ambition to become Europe’s pre-eminent variety discount retailer.”

Pepco Group, including the PEPCO, Poundland and Dealz brands, trades in 17 countries operating more than 3,400 stores in total.

The Group will announce its trading update for the fourth quarter and full year on 14th October.