Poznań, Poland – 30 January 2026 – Pepco today announces the official launch of its new consumer website in Poland featuring a product catalogue ten times larger than before. The new “Digital Shop Window” will be gradually rolled out across other 17 markets in Europe. This marks a significant milestone in the company’s Digital Transformation journey and reinforcing its commitment to delivering a more connected and inspiring customer experience.
The Polish launch represents the initial phase of a broader digital roadmap, with the new website scheduled to be deployed across all Pepco markets by May 2026. Together with the upcoming introduction of a loyalty programme including a mobile app in Poland, the initiative forms a core pillar of Pepco’s strategy to strengthen customer engagement, support store‑led growth, and build long‑term customer value.
The new website has been designed as a “Digital Shop Window”, reflecting Pepco’s store‑first operating model.
Rather than functioning as a transactional e‑commerce platform, the site enables customers to browse an almost ten‑times larger product catalogue covering all essential, promotional and seasonal products. The entire range will be gradually added and fully visible online by June this year. This allows customers to discover key collections and promotions and plan their purchases ahead of visiting physical stores.
By increasing online product visibility, Pepco aims to drive higher‑intent store traffic and support in‑store conversion and footfall.
Compared with the previous website, the new platform introduces a step‑change in content depth and browsing capability. The online catalogue will now display almost ten-times more products than before , supported by richer media and more inspirational content highlighting weekly hits, promotional collections and trends. These enhancements are designed to accelerate product discovery, improve purchase planning, and reinforce the role of digital channels in supporting store performance.
The website also plays a strategic role in Pepco’s customer data and loyalty ambitions. It acts as a key channel to promote the mobile app and loyalty programme, supporting customer conversion, retention and lifetime value growth. In addition, the platform enables account creation, allowing Pepco to deepen its understanding of customer preferences and behaviour, particularly in markets where the app is not yet available.
Poland, as Pepco’s home market, was selected for the initial launch thanks to its scale, strong market presence and local capabilities to support execution. The new website went live in Poland yesterday, with rollout across all other markets planned between February and May, ensuring full deployment ahead of the key summer trading period.
With this launch, Pepco advances its Digital Transformation roadmap by strengthening the connection between digital and physical stores, supported by a new operating model built around digital product teams and agile ways of working, creating a scalable, future‑ready foundation for growth across Europe.