- 500 stores in over 100 cities nationwide, serving millions of Romanian families every month
- Turnover of 2.9 billion lei (574 million euro) and net profit of 424 million lei (83 million euro) in 2024, confirming steady growth
- 35 million lei (7 million euro) invested in local CSR initiatives since 2019, supporting education and vulnerable children
Bucharest, 11 September 2025: Pepco Group N.V. (“Pepco” and, together with its subsidiaries, “Pepco Group” or the “Group”), a leading pan-European variety discount retailer, proudly marks a decade of operations in Romania with the opening of its 500th store nationwide. This milestone underscores Romania’s strategic importance for Pepco Group and reflects the company’s commitment to becoming part of everyday life for millions of families across the country.
On this occasion, Pepco is introducing a special nationwide promotion available on September 12–13: customers will be able to purchase three women’s apparel items for the price of two, available in all Pepco stores across the country.
Since its entry into Romania in March 2015, with its first stores in Bucharest, Ploiesti, and Campina, Pepco has grown at an impressive pace. From 44 stores and 450 colleagues in 2015, the company now operates 500 stores in over 100 cities, supported by nearly 4,000 employees. Romania has become the Group’s second-largest market, a true growth engine in Central and Eastern Europe, and a benchmark for testing new concepts and customer experiences before regional rollouts.
“Romania has become one of the most dynamic and strategically important markets for Pepco Group. Our scale, customer base, and consistent performance here are vital to our overall success in Central and Eastern Europe. Reaching 500 stores in our 10th anniversary year is a testament not only to the loyalty of our customers but also to the dedication of our teams on the ground,” said Anca Radu, Operations Improvement Director, Pepco.
Pepco’s success in Romania is also reflected in strong financial results. In 2024, the company reported a turnover of 2.9 billion lei (574 million euro) and a net profit of 424 million lei (83 million euro), representing year-on-year increases of 13% and 29%, respectively, compared to 2023. This steady growth highlights both the brand’s ability to adapt to local needs and its long-term value-driven strategy.
The company’s journey in Romania has been marked not only by expansion, but also by investment in people and communities. Pepco has built a strong internal culture based on fairness, transparency, and opportunity. More than 70% of Store Managers have been promoted from within, while over 40% of Head Office vacancies have been filled through internal mobility or returns from field leadership. Transparent postings, annual talent reviews, and tailored development plans ensure colleagues have real opportunities to grow, while wellbeing and recognition remain central to the company’s culture.
“At Pepco, we don’t just hire potential — we grow it. Our philosophy of ‘promote from within’ means that most of our leaders started on the shop floor, and today they manage teams or lead departments at head office. Our culture is simple: safe, supportive, and fair, with development and recognition that colleagues can truly feel. This has been one of the cornerstones of our success in Romania,” said Bogdan Grigoriu, Regional Operations Director Pepco South Europe.
Alongside business growth and people development, Pepco has consistently supported local communities through impactful CSR programs. Since 2019, the company has invested 35 million lei (7 million euro) in community initiatives, working with 34 partners across four key areas: fighting illiteracy, protecting children left alone at home, supporting vulnerable families, and promoting education and non-formal learning.
Through partnerships with organizations such as Teach for Romania, All Children Read, Save the Children Romania, and through initiatives like Pepcolandia, Pepco has supported projects that have improved the lives of thousands of children nationwide. At the same time, employee involvement in these community efforts has become a defining element of the company’s local presence.
“Beyond being a retailer, we see ourselves as a trusted partner to Romanian families and communities. Our investments in education and child protection reflect our belief that growth must go hand in hand with responsibility. Sustainability, employee well-being, and long-term partnerships remain at the heart of our strategy, ensuring that Pepco continues to create value far beyond its stores,” added Raul Ciungu Iordate, Head of Operations at Pepco Romania.
Over the past decade, Pepco has become one of the most familiar and accessible retailers in Romania, serving millions of families every month and selling millions of products annually. From the first 100 stores in 2017, to 250 in 2019, 350 in 2022, 450 in 2024, and now 500 in 2025, each milestone reflects a journey of ambition, trust, and shared success. Looking ahead, Pepco is committed to bringing its stores even closer to Romanian households, expanding further into smaller towns and neighborhoods, and shaping customer expectations on price, quality, and convenience.
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About Pepco
Pepco, a leading pan-European discount variety retailer, offers clothing for the whole family and home products at very attractive prices. After nearly 21 years of continuous growth, Pepco stores are now visited by customers making over 35 million transactions each month. The company, part of Pepco Group, currently employs over 30,000 people in 18 countries across Europe with a network of close to 4,000 stores.
Pepco Group trades on the Warsaw Stock Exchange market WSE: PCO. www.pepcogroup.com
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