Our three retail brands – PEPCO, Poundland and Dealz – alongside our sourcing operation – PGS – form our platform for ambitious growth across Europe.
​After more than 14 years of continuous growth, PEPCO now serves over 20 million customers a month from its c.2,200 stores. With its Head Office in Poznan, Poland, the company has over 18,000 employees in 13 different territories in Central and Eastern Europe, with the largest footprints in Poland, Romania, Hungary and the Czech Republic and its first stores in Western Europe opening in Italy in 2020.
Following the launch of the first PEPCO stores in Poland in 2004, PEPCO expanded into the Czech Republic and Slovakia in 2013, and between 2015 and 2017, opened in Croatia, Hungary, Lithuania, Romania and Slovenia and most recently opening its first stores in Italy, Bulgaria and Serbia.
PEPCO’s stores are conveniently located in small to medium sized towns, and offer customers a bright and inspiring retail experience. They range in size from 350 to 550 square metres.
PEPCO is widely recognised as one of Poland's strongest brands and most dynamic companies. It has regularly won Forbes' Diamond Award as one of the country's fastest-growing companies, and the Superbrand Award for quality and trust amongst Polish consumers.
Since opening its first store in Burton-upon-Trent in 1990, Poundland, has built a network of around 850 stores in the UK and the Republic of Ireland, offering top brands and great quality own-brand products that provide customers with amazing value every day.
Poundland now employs more than 18,000 colleagues who serve over seven million customers every week from Wick to Weymouth, Londonderry to Lowestoft and Holyhead to Hastings.
Poundland offers thousands of quality products in store, with over 1,000 well-known brands in 17 shopping categories including food and drink, health and beauty, household, gardening, DIY, pet, stationery, books, DVDs and toys. It is on a journey from being a single price retailer to becoming an established simple price retailer, with a number of clear price points. While the majority of items in its stores are at its original £1, it is extending ranges at simple price points above and below £1 that also offer amazing value.
Poundland also trades internationally through the Dealz brand with a growing store base in both Poland and Spain (more information below).
Within the UK and Ireland, Poundland has also rolled out its fashion brand PEP&CO to around 300 of its larger stores.
In 2015, PEP&CO started as a standalone brand offering customers a full range of women’s, men’s and kids’ fashion, and is now bringing new style to Poundland with simple low pricing on family fashion that’s otherwise hard to find on local high streets.
Dealz operates across Europe, currently trading from over 180 stores in the Republic of Ireland, Spain and Poland.
Dealz takes its inspiration from Poundland but adapts it to local markets with a mix of locally and internationally sourced items dominated by the FMCG brands that customers already know and trust.
Dealz brings Poundland’s simple and straightforward pricing model to European shoppers, offering unbeatable value to its customers.  
Our small to medium sized stores are located for convenience in shopping centres and retail parks, offering a curated mix of general merchandise, apparel and FMCG.
Our Dealz stores in the Republic of Ireland are well-established, and we’re at the outset of exciting plans to expand the brand in Spain and Poland – two large and growing markets where customers are currently under-served by value retailers.
PGS provides product sourcing services, product development and technical services to our PEPCO, Poundland & Dealz brands.
PGS is not a retail brand, but is crucial to our business and a real point of difference as we bring value to customers using our vertically integrated South and East Asia supply operation.
PGS also has reciprocal contracts in place with other non-Pepco Group retailers across the world, accounting for over 20% of its business, allowing it to drive additional economies of scale.
PGS delivers $1bn of goods for our operating companies through its operations in mainland China, Hong Kong, Bangladesh, Pakistan and India.