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Pepco Group opens first PEPCO store in Germany

Pepco Group, the fast-growing pan-European variety discount retailer, and owner of the PEPCO and Dealz brands present across Europe and Poundland in the UK, today announces it has opened its first store in Germany.

From 28th April, customers started shopping at the PEPCO store in the Boulevard Berlin shopping centre, accessing the brand’s wide range of good quality, discount products, including clothing for all ages, accessories, toys, decorations, textiles, and household items.

The move forms part of the PEPCO brand’s overall expansion into the country, with further store openings set to take place in Eastern Germany and up to 100 jobs expected to be created in the country by the end of 2022.

PEPCO already has approximately 2,700 shops located across Europe – and Germany is the 16th country in which the brand operates. PEPCO currently has stores in Austria, Bulgaria, Croatia, Czech Republic, Estonia, Hungary, Italy, Latvia, Lithuania, Poland, Romania, Slovakia, Slovenia, Serbia and Spain, with plans to launch in Greece later this year.

Aleksandr Cikaidze, PEPCO Retail Director, said: “I am proud to announce the official launch of PEPCO in Germany, as part of our continued commitment to ensure the whole of Europe is addressable to us. PEPCO is focused on continuing to expand its store network – a major driver of value creation – to ensure more of our customers, no matter where they are, can buy PEPCO’s wide range of discount products.”

Cutting the ribbon of its first store in Germany, PEPCO colleagues were joined by Axel Haasis, Head of Private Sponsors, Foundations and Companies at SOS Children’s Villages. Pepco has been partnering with SOS Children’s Villages for several years, supporting children that have been separated from their families, with educational programs and humanitarian work.

Pepco Group is committed to being a responsible business, implementing corporate social responsibility programmes in every country it operates. The Group regularly partners with non-governmental organisations that help children in need, who are often from financially disadvantaged families or are socially excluded. These organisations focus on children’s development, strengthening their skills and competences and providing them with special education, while increasing their interest in art, culture and sport.

Axel Haasis said: “We are grateful for PEPCO’s contribution to SOS Children’s Villages’ work for socially disadvantaged children and young people in Germany. Their work to date has played a significant part in three of our most important projects covering education, empowerment and recreation in Berlin, Brandenburg and Saxony.”

Pepco Group has been positively recognised by customers, industry professionals and organisations across many of the countries in which it operates. The Group has received several business and retail awards including Forbes’ Diamonds, Super Brand, Quality of Service Award, Shopping Centre Forum Retailers Award, and in 2021, was ranked one of the Best Employers in Poland.